Activities

West Africa Competitiveness Programme has a major objective, which is to is to take advantage of opportunities to add value and migrate to new and higher-level activities along different value-chains and to achieve an improved level of competitiveness among West African Countries, promote a conducive business environment and cultivate intra-regional trade.

WACOMP programme countries will capitalise on the unexploited potential of regional integration by placing a focus on improving micro, small and medium-sized enterprises (MSMEs) likelihood to secure investment. The programme will also focus on advancing production and processing in the agro-food sector to increase regional market consumption capabilities.

CASSAVA
Cassava is the most important root crop in Ghana. According to Ghana Export Promotion Authority, the estimated total land cultivated with cassava production is 900,000 hectares. In Ghana, over 70% of farmers engage in cassava production, and the sector contributes to about 22% of Agricultural GDP. Ghana ranks among the top five cassava producers in Africa with an annual average production of sixteen million metric tons. At least eighteen different improved varieties of cassava are produced in commercial quantities for diverse uses.

The Action to make Cassava Value Chain a priority area in Ghana is in line with the government’s wide-ranging policy measures to stimulate economic growth, prop up the private sector and generate new job opportunities especially for the youth and women. The intervention is fully in line with the National Environmental Protection Agency’s developmental dimension and the regional industrialisation priority setting which gives focus to the agricultural sector with emphasis on value added transformation of local raw materials and its contribution to GDP.

TROPICAL FRUITS
Agriculture plays a very important role in Ghana’s economy; in 2010, Agriculture alone contributed about 30% to the country’s GDP and employed over 60% of the working population (Ghana Statistical Service, 2010). In order to promote export diversification and to reduce the country’s dependence on few commodities, the Government of Ghana set up the Economic Recovery Program (ERP). Since its inception, the fruit crop industry has contributed immensely to the economic development of Ghana. In the last two decades, Ghana has developed a considerable fruit industry exporting assorted fresh and processed tropical fruit produce.

The action to improve tropical fruit’s value chain in Ghana is in line with the government’s policy measures to further stimulate economic growth, support the private sector and generate new employment opportunities especially for the youth and women.

BEAUTY AND PERSONAL CARE
In Ghana, a growing fashion scene, a growing middle class and a shift in culture over the past couple of years have led to renewed interest in the skincare and makeup industry. Professional makeup artists were almost unheard of a decade ago, yet today they can count on a steady stream of customers. Women can now choose from a much wider range of cosmetics than before, with both local and imported products available. This sector has been selected for more focus and is in line with the Nation EPA Accompanying Measures Strategy and fits within the technical assistance and business development services component of the Stimulus Package for industries of the National Industrial Revitalisation Programme.

It reinforces the Government package of industrial upgrading with a value chain approach as well as access to regional and global markets.

In Ghana, the Action is in line with the new government wide-ranging policy measures to stimulate economic growth, prop up the private sector and generate new job opportunities especially for the youth and women.

The intervention is fully in line with the National EPA Accompanying Measures Strategy and fits within the technical assistance and business development services component of the Stimulus Package for industries of the National Industrial Revitalisation Programme.

It reinforces the Government package of industrial upgrading with a value chain approach as well as access to regional and global markets. The consultation process leads to interventions for development and enhanced competitiveness of three products line with strong regional and global value chains potential for job creation and inclusive growth through value chain linkages by taking into account equal opportunities at the labour market and, when applicable, the WEE principles for companies, and connecting industries in Ghana with those of the region which supply input for processing or market for Ghanaian industry These are Processed Fruits, Cassava and Cosmetics and Personal-Care Products. 

The selection is in line with the regional industrialisation priority setting which accords frontline roles to agro-industry and light manufacturing with emphasis on value-added transformation of local raw materials, increasing the industrial sector’s contribution to GDP, contributing to increasing the share of industrial products in regional trade and increase of industrial products from West Africa to the world market.

Ministry of Finance, Ministry of Trade

Cosmos Iddrisu KIPO
Ministry of Finance CKipo@mofep.gov.gh

Dauda AHMED
Ministry of Finance dahmed@mofep.gov.gh

Evans Mensah FREEMAN

UNIDO

Georgios TSOPANAKIS
Georgios.TSOPANAKIS@eeas.europa.eu

Sophie AUTIE
Sophie.AUTIE@eeas.europa.eu

Zoltan AGAI
Zoltan.AGAI@eeas.europa.eu